With the great technological advancements, it is high time to move beyond advertising and emails. Did you know that 77% of internet users read blogs?
Have you indulged with QR (Quick Response) code? A marketer, logistics manager, small business owner, or anyone in the industry they are dealing with will use a QR code to make everything smooth. When you rely on the best free QR code generator to drive traffic to the store, generate leads, and grow your digital presence.
Table of Contents
What is a QR code?
It is a square pixelated version of the barcode, scanned with the smartphone to connect with the URLs or take the actions as directed. They are normally black and white but easily customized according to the requirements.
The main aim of the online website is to gain attention from the visitors and focus on the sources that are bringing the traffic. QR codes have existed in printed books, signs, buses, and more to engage with the audience.
It might be a bunch of pixels, but these cryptic shapes store a huge amount of information used to shape the brand and scale of the global network. It makes the target to get customers to your content page easily and effortlessly instead of adding a link, and users can scan the code.
How to create a QR code?
- Choose the Best QR code generator
When you plan to generate QR code, it depends on your chosen tool. There are many freely available tools, but they also have certain limitations when customizing QR Codes for Business Card, logistics, event management, and many more. as per your requirements. It is better to choose an intricate generator that will help to create a dynamic QR code with great visuals and experience.
- Add Relevant Information
It is important to add an accurate destination in your QR code and provide relevant information in the generator. Most QR code generators will help guide you through the whole process. Also, users can connect the target audience to the blog content, which is an ideal choice to generate more traffic. Use the right design, colors, fonts, and more that represents your brand value.
- Generate the QR code
Check the information entry and finally generate the QR code. It is better to download the QR code in a format suitable to your requirements, like PNG, SVF, or JPG. Also, a QR code can be downloaded in a vector format to get it printed.
- Monitor Performance
Dynamic QR code provides relevant information about the performance. This can include the total scans, location, IP address, etc. All this information can be used to identify potential leads and optimize the QR code accordingly.
How to optimize your blog QR code for better returns?
There are many methods to customize the QR code to provide a valuable experience to the customers. We will share some helpful tips below:
- The destination URL should be accessible by mobile devices
This a common mistake that is noticed in many QR code advertisers. They believe in adding a QR code to the blog content but fail to target the right audience if it isn’t mobile-friendly. Even if people scan the code, they are laid back due to broken links or inaccessible web pages.
- Optimize the landing page for the target audience
Once you plan the QR code for a specific page, optimizing it for the audience is important. The visitors are keen to know the payback they will get by reaching your store. Think of sharing them with some of the below destinations:
- Sign-Up for services
- Live Chat
- Exclusive Downloads
- Social Media Channel
- Product information
- Exclusive Coupons
- Instructions
- Buy Now Pages
- Customer Service Pages
- Demo
- Promotions
This will help to improve communications, customer experience, and support services.
- Use Short URLs
Many tools help to set the ideal URL character length and correct the issues to generate the right QR code. It is better to have short URLs as they will take less time and effort to reach the destination pages.
- Customize it creatively
Add brand colors to the QR code and logo as required, which can be text or image. Many QR code generators allow updating the background color. Just ensure that your code has a good scanning feature. Some users make updates to the pattern of QR codes. Also, some owners use the image as the background of the QR code.
- User-Intent Based Strategies
The best way to personalize a QR code campaign is to focus on user insights and other information collected about the code. This increases your QR code’s efficiency and helps you understand the user’s intent.
Here are some tips on using QR codes for your Blog content:
- Redirect your customers to the right destination. Visitors will expect quality results when they scan the QR code.
- The landing page should be mobile responsive and be easier to navigate or read the blog. Your responsibility is that the landing page is highly optimized for various devices and browsers.
- It is also important to place the QR code strategically where users have internet accessibility. As well as poor internet connectivity, they will have a bad experience and lead to inaccessibility of your blog section.
- Place the QR code in a safe and user-friendly environment. This is highly crucial, as the owner needs to find the right place where the chances of scanning are higher or gaining the potential audience’s attention.
The Final Tip!
The Best Free QR Code Generator helps get real-time engagement by building a bridge between the Offline-To-Digital gap. If you follow the right process, it will immediately help to generate more traffic on your blogs and gain better visibility.
Do you know what the best part is? QR codes have no limitations, be it style, look, industry, or target audience. With the right tools, it can be easily customized as per the audience and share information smartly and instantly.