Social media has become an alternate world in itself. Billions of people around the world visit various social media platforms to connect with others, relax, share and just have a good time. A plethora of different content is shared on social media at any given moment; from text posts to images to videos.

Short videos dominate social media content nowadays. User interest in short videos has doubled over the last two years thanks to platforms like TikTok and features like Instagram Stories. These videos only run for a few seconds but they deliver their message in a quick and engaging way. If you want your short videos to stand out from the rest, there are a few tips and tricks which you can use.

Market Research

The first step to making any kind of content is to find out what kind of material exists in the market. Start by looking over the “discover” and “for you” pages on various social media apps. 

You will find the kind of content that is being made and how it performs. Ideally, you’d want to create engaging high-quality videos, along those lines but original. It should stand out from the crowd but also be something that has reasonable demand. 

Conceptualize

Once you have a basic idea regarding the kind of content that is in demand, it’s time to do the paperwork. A script for your video or even a basic storyboard will give structure to your work. It will allow you to put your ideas out in a coherent and organized manner. A good rule of thumb is to think that you’re describing the video to someone else.

When you have an outline ready, it is time to shoot. Your smartphone will have all the tools you will need. Find a location to record your video, set your phone up, and then shoot.

Your videos must have a goal that they aim to fulfill. Is it a promotion? A call to action? Or is it something purely for entertainment? Your video must fulfill its goal in order to be successful. 

Make Your Instagram Stories Pop

To make your videos stand out, you will have to go the extra mile and add some production value. Luckily, that can be done completely free using online resources such as PosterMyWall. You can find thousands of ready-made Instagram story templates that you can use for your stories. Simply pick any of the templates on offer and customize with your details, download and use. 

Alternatively, if you have some great ideas, you can create Instagram stories from scratch using the tools provided on PosterMyWall. Its easy-to-use user interface will allow you to create dozens of story templates in no time.

A restaurant, Nando’s, used its Instagram story to advertise a meal offer. The delicious food is eye-catching enough but the vibrant graphics added to the advertisement makes it stand out. It delivers essential information such as the items offered in the meal deal and its price. 

Stand Out With Your TikTok Videos

TikTok has become the biggest platform on the internet over the years. Its short video format allows creators to tell their stories in just a few seconds. With the amount of content available on the platform, you will have to put some effort in to stand out. 

You can use the numerous free resources on the internet for this purpose, such as PosterMyWall. You can use the various services on the website to add more production value to your content, such as using custom TikTok backgrounds. 

These will make your videos stand out from the rest of the content being offered on the platform. You can choose from the thousands of pre-existing professionally made backgrounds and graphics. Moreover, you can create some original backgrounds yourself. 

TikToker cryptomasun utilizes custom backgrounds in his videos while superimposing himself on top. The vibrant imagery used in his videos catches the eye of the viewer delivering his message across to his audience. 

Video SEO Strategies

Search Engine Optimization is crucial for maintaining a presence on the internet. It allows search engines to rank your content higher in searches and offer it to more people around the world. 

In order to SEO your short videos, you can select catchy titles for your videos. Keep them short, precise, and informative, and try to incorporate some keywords. There are multiple resources online that you can use to generate keywords for your videos.

Moreover, you can use tags based on these keyword variations. A good rule of thumb is to add tags based on audience expectation when they watch your content.

Analytics

Analytics allows you to measure how successful and well-received your video has been. Most platforms offer built-in analytic tools these days. Additionally, Google offers an analytics service to keep track of your views, traffic sources, watch time, and find out your most popular videos. You can also use 3rd party services to analyze your videos’ performances. As long as they give you the essentials, with which you can measure how well your videos are doing.

By knowing which of your videos are performing well, you can modify your content to maximize your returns in views and engagement. It will also keep you accountable and consistent. 

Consistency

Consistency is key to making any kind of content on the internet. With so much information and content out there, the only way you can have a piece of the pie is to be persistent and keep creating content. After you upload your first video, start thinking about the next one. 

Analyze the response you receive from the first video and use it to guide you with your future content. Algorithms on various social media websites, particularly video-sharing platforms, favor creators who regularly offer content to their viewers. This also boosts your rankings and the platform itself will promote you as it will consider you a worthwhile investment. 

It will take time and effort to create high-performing short videos that can go viral. The short time constraint makes it challenging to deliver your message, but it also allows you to be more direct and cut out the fluff. With all things on the internet, persistence is key. Making a good short video strategy is not rocket science. All it needs is some research, finding your niche, some creativity, and promotion. 

A good strategy is a flexible strategy. Realistically, you will need to change your approach as you go. As long as you keep some wiggle-room in your plans, you will be successful in your goals.