Crypto industry has grown vertically in the last decade and still holds the promise to rise much quickly than its traditional counterparts in technology . As the adoption continues to rise, the industry has started offering solutions that make the lives of day to day users easy in a decentralized and trustless manner. While the progress has been great, there has been a lot of projects which seem to be offering the same kind of services.While each of them have their own peculiar advantages  Hence it has become extremely necessary for crypto projects to hire crypto marketing agencies. And yes, selecting the right crypto marketing company is equally important. In today’s world,  its difficult to identify the perfect partner that can deliver the required marketing services. Hence here is a list of kep points one should consider before getting crypto marketing company on board 

1. What do you want the result to be: It is always advisable to first brainstorm internally and decide what is needed from the crypto marketing agency. As most crypto marketing agencies offer a full service, they usually are superb in one or two areas and not in everything. Hence it’s very important to understand the desired result and then chose the crypto marketing agency. One more thing that the project team could do is breaking down the expectation and allot  the task to the specialized team or different agencies if the budget allows.
2. Look at what they have done in the past and what projects they have worked on: It is always advisable to see and understand what all the cryptocurrency marketing agency has done for its previous clients and who are their previous clients. If they have worked similar brands and have done similar tasks for other projects their experience and the understanding of the market could make them their prime candidate.
3. Who does the team comprise of : If the team of the crypto marketing agency is made up  of experienced marketing stalwarts it could be a critical point in picking up the crypto marketing agency. An experienced team with a track record, knowledge and expertise, would be a key element in the campaign’s success .searching the internet for their experience, speaking to their previous clients or even going through the LinkedIn pages could provide enough information 
4. How well does the crypto marketing agency market themselves: The simplest way of evaluation could be to look how the agency is marketing itself. Be it their website or social media presence, each of the collateral could give an idea of the agency’s thought process and creativity. And if these match the project’s requirements, this could be the right crypto marketing agency to choose. 
5. Whether the agency is making any outlandish commitments: The pitch put forward by the agency could also give an idea about their capabilities. Their marketing collateral and commitments could also provide insight into their understanding the agency has of the industry and if they can deliver their commitments. And if there are any outlandish targets or commitments, consider it a red flag
6. Keeping in touch with them is easier: If the communication and idea sharing is easier with the agency and if they are open to suggestions they could be the right partner for the project. If the team members of the agency are rigid and difficult to explain the thought process, they might be difficult to work with and might not be the right match for the project

 With the points mentioned above, it would be great if the project team chooses a niched digital marketing company specializing in the services the project is looking for to get the best results and the most bang for their buck.